She has interviewed startup CEOs and brand founders, reported on the rebirth of a fashion company that narrowly escaped bankruptcy, written guides to wardrobe staples like the best loafers, developed testing methodology for hundreds of stories, and edited countless reviews, buying guides, deal articles, and gift guides. Sally started working at Insider in 2018 as an editor and has since held the role of senior editor and deputy editor on the Reviews team. She manages growth for all areas of editorial coverage, with a particular focus on developing tools for editorial decision-making, strategic content planning, and upholding strong journalistic standards for the Reviews team. Sally Kaplan is the Executive Editor for Insider Reviews, a wing of Insider's service journalism team.
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